DeVine Wine

Parkers Beverage Company identified an opportunity to enter the canned wine market before it's rise to prominence. The company witnessed this next evolution - making wines accessible and every day in the introduction of the single serve can. 



I was tasked to develop a wine brand and to create a product design that was compact, friendly and aimed for a young and contemporary market. A canned wine product that sets itself apart from the rest of the players in the industry. 

My role: concept, graphic design & marketing.

© 2020 by Casey Upchurch

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