National Heart Foundation of New Zealand

Video Production & Advertising

The Heart Foundation Lottery is a fundraising initiative organized by the Heart Foundation, a charitable organization dedicated to fighting heart disease. The lottery involves the sale of tickets to participants, who have the chance to win a brand-new house.

The funds raised through the lottery are used to support the Heart Foundation's activities, including research, education, and advocacy efforts aimed at preventing heart disease and improving heart health in New Zealand.

As part of the studio production team at Harvey Cameron, I produced the TVC and digital rollout for this Lottery Campaign. This involved conceptualising and producing the 15 second and 30 second advertisement for TV, animating HTML5 display banners for Google GA4, and creating video assets for paid Social.

Out of the 142 total Lottery Campaigns that the Heart Foundation had done up until this point, Lottery 142 broke their record with tickets sold. Reaching 227,219 total tickets sold. This success was achieved through a strong and strategic collaborative approach with the media and digital marketing departments.

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My role: concept, art direction, animation & editing